Designer of the Paris 2024 brand, Sylvain Boyer shares his Olympic experience and explores how design shapes the future of sport and our society.

Talk in French.

Talk: Friday 14 November 2025, at LUCA - Luxembourg Center for Architecture

Sylvain Boyer

Sylvain Boyer is a Paris-based designer, founder of the Ecobranding movement and partner at the agency Royalties. In 2018, he created the emblem, typography, and visual identity of the Paris 2024 Olympic and Paralympic Games.

He is also the author of numerous brand identities across various sectors, including the city of Saint-Denis, BHV/​Marais, and the startup Mistral AI.